“You have to know who your ideal client is!” 

“Who are you trying to call into your program?” 

“Be where your dream client is hanging out”‍

You’ve probably had these questions or some other variation thrown back at you when you’ve asked how to make a growth tactic work. Knowing your ideal client is a key factor to unlocking business growth and is a pillar of building a strong brand. You’ve heard it over and over again, but how the heck do you actually define your ideal client? What kind of information do you need to know? 

First, start with the basics by defining their demographics: 

• Age:
• Gender:
• Income:
• Where they live (city, suburb, coast, US, abroad?) 

Next, start to go a bit deeper and paint a picture of what their life looks like. Consider the following:

1. What type of job do they have? Do they love it? 
2. What do they do on the weekends? 
3. What kind of music do they listen to? Are they 90’s pop fans or are they obsessed with inspirational podcasts?
4. What is their family situation like? Single, married, large family?
5. Do they have a large social circle? Do they prefer to 
6. What three words would you use to describe your ideal client. Adventurous? Conservative? Ambitious? Spiritual?

Finally, it’s time to really get to know your clients and understand what makes them tick. Ask yourself:

1. What struggles are they currently facing and why? 
2. What do they value and what’s important to them?
3. What feeling or emotion are they currently missing from their life they want?

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If answering these questions isn’t coming easily check out my post on How to Pick Your Ideal Client.