A Brand Identity is the blueprint for the visuals of your brand and is created with your ideal client in mind. It provides the framework for how to style and use your logo, your fonts, color palette, photography, and additional graphics. Everything you create, print or digital, should be in line with your brand identity and be speaking to your audience. While a brand identity is a small piece in building an impactful brand, it's a vital one that helps you create a strong first impression.
Download the Brand Identity Audit as a checkpoint for your visual brand.
