Developing a solid “ideal client avatar” is crucial for your business. It’s going to help you tailor your messaging, understand where to find clients, and allow you to position yourself as the go-to in your niche. But what do you actually need to know to build out your ideal client? 

Demographics and psychographics are great and can add a ton of depth and context to your avatar. HOWEVER, they should hold you up from understanding your ideal client. It’s important to go deeper so you can create an avatar that will be an asset to your business, and not just an exercise in creating a character. 

Below are 5 questions to help you go deeper into understanding who your ideal client is: 

1. What characteristics, attributes, and traits are dominant in their personality?
2. What do they want to achieve and what drives them?
3. What is standing in their way? What scares them?
4. How would they become aware that they have a problem?
5. How would they look for a solution to their problem?

Take some time to answer these questions in as much detail as possible (and conduct some market research if you don’t know!). When you unlock detailed information on who your ideal client is, you’ll see a tremendous difference in being able to attract them.